Dziga Vertov Group's Schick Commercial

1971. Color. 53 secs

Jean-luc Godard and Jean-Pierre Gorin signed an advantageous contract with the Ad Agency Dupuy-Compton, they got paid as long as they propose a project per month and to shoot one of those ideas at least once a year. For this Schick commercial, they obtained the budget to pay for a week's worth of production but only took half a day to shoot the thing. Who knows what they used the rest of the money for.